10 July 2020
How can Property Professionals Position themselves post Covid?
COVID-19 has changed everything. Social distancing measures have made it impossible for the property industry to continue as normal. Whether property businesses are client facing like estate agents, or not, like construction companies and property developers, the challenges in working safely and responsibly have ground the property sector to a near halt.
26 June 2020
It’s Time to Rebuild Trust in the Property Sector
In this time it’s more important than ever to communicate effectively with your clients. The COVID-19 global pandemic has meant property developers need to assess how they communicate and build trust with clients, while observing social distancing rules.
28 January 2020
Defining value in a sustainability paradigm
The times they are a-changin’, Bob Dylan famously sang in 1964, and our times and collective conscious have unquestionably become increasingly defined by global warming, or the ‘climate crisis’, as it’s referred to by activists and leading figures at Davos last week.
21 January 2020
The Build to Rent Sector Soars to New Heights
This is where the value of defining a strong brand comes in. Brands like Uber and Netflix have created a value proposition, which, by understanding what customers want, has helped make their lives easier, and hassle-free. Today, BTR brands need to capitalise on the opportunity to ‘stand for something’ and build a rental brand that renters love and identify with.
27 September 2019
Redefining Design in the Luxury Property Market
Target your brand identity to match yourindividual audiences’ tastes, because what is luxury to some is vulgar to others. To truly flourish in the property market, where everybrand claims an intimate and unique understanding ofluxury, it’s important to truly get to grips with what youraudience considers luxury.