Views

The Build to Rent Sector Soars to New Heights

This is where the value of defining a strong brand comes in. Brands like Uber and Netflix have created a value proposition, which, by understanding what customers want, has helped make their lives easier, and hassle-free. Today, BTR brands need to capitalise on the opportunity to ‘stand for something’ and build a rental brand that renters love and identify with.

At Creative Oates, we see the challenges thrown up by the heightened pressure on the property industry as a tremendous opportunity for those willing to be bold and willing to act fast.

The landscape is further shaped by precedent setting government targets, with the UK becoming the first major economy to set a net zero emissions law, making sustainable builds far more than a ‘nice-to-have’.

Now putting sustainability at the very core of your operations essential using your brand values to drive long-term success and profitability.

Exceeding sustainability regulations

With the government’s ambitious targets to reach net zero emissions by 2050, the stage is set for sustainability regulations to become more and more stringent imminently. Meaning it pays to be prepared.

With the proliferation of new regulations and recommendations regarding environmental protection, it’s incredibly important for property developers to meet existing regulations. However, simply meeting regulations is not enough.

The property industry has been slow to adapt to change, as compared to other industries. The automotive industry, for instance, with the rise of electric cars has transformed itself in just a few short years. The increasing depth of choice now available for consumers wishing to buy environmentally friendly cars and reduce their impact on the environment is heartening.

Yet, the rising demand for carbon zero sustainable housing isn’t being met at such a large scale. In fact, eco or carbon zero build houses are currently at a premium, which simply isn’t widely affordable for the average mortgage applicant.

Exceeding sustainability regulations will not only ensure your organisation is compliant today, but tomorrow as well. Moreover, by going above and beyond requirements, placing sustainability at the centre of your brand, you’ll attract a new generation of environmentally conscious customers and take a step towards becoming industry leaders.

  • Bullet 1
  • Bullet 2
  • Bullet 3