Overview
The creation of a new ‘challenger’ floor tile brand to take market share of a growing UK market. Create an impactful brand identity and positioning that evokes quality and luxury. Inspire varying audiences with an authentically crafted and differentiated brand story. The collection includes over 40 styles, from warm wood-effect planks to soothing stone and marble slabs. Tiles for walls and floors, inside and outside, for every taste.
Outcome
A brand that brings precision and the highest standards to every space. An identity that is simple and refined, complimenting the clean and elegant spaces.
What we did
Creative concepts
Photography & Art direction
Design layout & artwork
Production input
