Making small farmers resilient
nuture.farm – Brand positioning
Working along side venturethree we have created a brand that stands out in the sector as optimistic and vibrant, and which has become the foundation for how nurture.farm help farms and farmers to prosper and thrive.
Overview
Weather, politics and changing technology makes farming a difficult industry. For small farms in particular, it is hard for them to survive one year to the next. Nurture.farm is a digital platform that levels the playing field, by offering access to finance, technology and buyers. From lower cost crop solutions, to drones and autonomous vehicles, the app makes it easier for farmers to get the inputs, tools and advice they need to prosper and thrive.
Outcome
Our creative idea, ‘Brighter futures’, reinforces this. By being able to help small farmers identify potential problems, advise on what needs to be done, and monitor personalised solutions, nurture.farm provides everything they need at every stage of the crop cycle. It is also making agriculture more sustainable. It is the first non-forest agriculture business to pay carbon credits. And its Women in Agriculture program is empowering women by providing them with skills and opportunities to work.
What we did
Creative concepts
Photography & Art direction
Design layout & artwork
Production input
