Thinking global, acting local
Newton Investment Management – Brochure
Newton are a London-based, global investment management subsidiary of BNY Mellon. They provide investment products and services to a broad range of clients with assets under management of £55.2bn.
Overview
Current client communications were seen as uninspiring and Newton wanted to re-engage its client base and add brand value and engagement. To create a series of editorial documents that are sector / theme based and act as thought leadership pieces for existing and future clients.
Outcome
A modern and playful design. Articles and insights that are engaging and not overwhelmed by financial or technical jargon. An opportunity for Newton to show some personality and move away from its own sector stereotypes. The example show is the first in the series and has set the standard moving forward.
What we did
Creative concepts
Photography & Art direction
Design layout & artwork
Production input
