Heroing real-world homemaking
Heart of House – Brand positioning and packaging
A brand at the heart of the home, a proud brand, a trusted brand that knows it’s place and is not quite perfect like a real home, a lived in brand, an established brand.
Overview
Heart of House is an Argos mid-range homeware product brand. It is all about desirable products at great value that are well built and made to last, perfect for how we live today. debis sin perovid etusam expla num remqui dolupiciam, isit, sitatur, volupti beatas ipienih ilitation pa dolla delluptatia aut estiis
Outcome
Create a product brand that feels fresh and contemporary allowing it to showcase the ‘everyday’ that the well-built and desirable range can endure. debis sin perovid etusam expla num remqui dolupiciam, isit, sitatur, volupti beatas ipienih ilitation pa dolla delluptatia aut estiis
What we did
Brand identity
Brand positioning
Packaging design
Guidelines
