Heroing real-world homemaking
Heart of House – Brand positioning and packaging
A brand at the heart of the home, a proud brand, a trusted brand that knows it’s place and is not quite perfect like a real home, a lived in brand, an established brand.
Overview
Heart of House is an Argos, UK retailer, mid-range homeware product brand. It is all about desirable products at great value that are well built and made to last, perfect for how we live today.
Outcome
Create a product brand that feels fresh and contemporary allowing it to showcase the ‘everyday’ that the well-built
and desirable range can endure.
What we did
Brand identity
Brand positioning
Packaging design
Guidelines
A brand that offers desirable products for the home aligned to the latest trends
