Define your space
Repositioning a boutique luxury carpet company, driven by creativity, a love of design, with an agility to anticipate new trends. Creating market standout that increased turnover by 36% in 12 months.
Overview
Natural Elements, as previously called, are a carpet brand that was stagnating. Many new products were not ‘natural’ materials and a brand that felt uninspiring and lost engagement. There was a need to transform their brand and align to a new bold business strategy and creative direction.
Outcome
Create a transformative brand strategy to re-calibrate the business with a customer first, as second nature culture and compelling brand purpose. An impactful new brand identity that expresses the new positioning and evokes accessible luxury. Deliver this consistently through print and digital and social applications.
What we did
Naming
Brand & visual identity
Website design
Art direction
Brochure & marketing materials
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