Supporting a luxury lifestyle
St George – Sovereign Court Area Guide
St George create sustainable, luxury new homes in London under the arch of the Berkeley Group of Companies. They create homes that surpass expectations in terms of design, quality of construction and their vision for a sustainable development and needed some marketing material to reflect the positioning of their new development.
Overview
The area guide for Sovereign Court had to communicate the St George brand and the Sovereign Court brand whilst creating an engaging, informative communication piece which would inform investors about the merits of buying a property in the development. The development has been launched initially in the Far East.
Outcome
We created the guide out of four separate booklets: Restaurant, Area, Sustainability and Interiors. The booklets were created to maximise the importance of each section and to highlight key selling points. They were designed in a reportage style, using large imagery and simple typography to create pace and ensure ease of use.
What we did
Pagination plans
Creative concepts
Design layout & art direction
Production input
